SEO Best Practices
Site audit, analysis and recommendations
• Meta data, markup, content, media, structured data
• Inbound and outbound linking
• Domain and URL structures
• Dynamic content
Technical audit and recommendations
• XML sitemaps
• URL and server error analysis (404, 500, etc.)
• 301 redirects
Site Content and Tagging
• Identify gaps in target keywords and site content
• Text, image and video content
• HTML and meta tags
Image, Video and Product Tagging
• Image alt tags
• Structured data
Targeted Optimization
Keywords
• Strategic, targeted, high-value keywords
• Highest value keywords and priorities determined by analytics
• Long tail keywords cared for by ongoing best practices
Content
• Keyword mapping to existing content
• Content optimization recommendations
• New content development to capture opportunities
Links
• Optimize internal linking
• Links to key pages based on keywords
• Integration with blog
• Promote site and link building
• Identify high value sources for inbound links
• Social media support
• Content marketing support
• Press, contributed editorial and blogging support
Ongoing analysis, tracking and application to pages and content